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Women in Agriculture
In 2004 CISA received a grant from the federal Risk Management
Agency to work with women in agriculture to provide technical
assistance in marketing and business planning.
CISA
staff spent time in April 2005 speaking with over 20 women in
the CISA Local Hero campaign to learn more about their specific
needs and interests in the areas of marketing and business planning.
Topics of interest included business skills, brochures, basic
web design, business card design, and selling on-line; best
practices in marketing and advertising; event and festival planning;
and, opportunities to network and collaborate with other women
in agriculture.
Programming
plans include networking opportunities for women in agriculture,
hands-on experience in marketing and business planning, and
developing Tip Sheets on topics such as How To Work with the
Press, How To Offer Classes and Workshops on Your Farm, and
Special Events Planning.
Watch
the workshop calendar
for upcoming events and workshops for Women in Agriculture.
For more information on CISA’s Women in Agriculture program,
contact CISA at 413-665-7100 or claire@buylocalfood.com.
Read our newsletters archived below!
October
2006
July
2006
April 2006
January
2006
Tip
Sheets for Farm Businesses:
Marketing
to Enhance Farm Viability
CISA's series of marketing tip sheets, "Marketing to Enhance
Farm Viability," provides valuable information on a variety
of topics for growers and agricultural businesses. The tip sheets
include information from our work with Local Hero members and
the expertise of experienced farmers, including several active
in the Women in Agriculture Network. New tip sheets will be
added over time; to suggest a topic, email Program Director
Kelly Coleman. Tip
sheets can be downloaded here:
Tip
Sheets in Color
Customer
Service
Developing a Marketing Plan
for Your Farm
Merchandising
Using Paid Advertising as
Part of a Marketing Plan
Working with the Media:
Public Relations and Publicity
Workshops and Classes as
a Marketing Strategy
Tip
Sheets in Black & White
Customer
Service
Developing a Marketing Plan
for Your Farm
Merchandising
Using Paid Advertising as
Part of a Marketing Plan
Working with the Media:
Public Relations and Publicity
Workshops and Classes as
a Marketing Strategy
Thank you to the funders that make this program possible:
The Agway Foundation
The Harry Chapin Foundation
Farm Credit's AgEnhancement Program
USDA Risk Management Agency
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