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Saturday,
December 13
CISA's
Women in Agriculture Network- Wreath Making Workshop 10:00am
Join us at the Atherton Farm in Buckland for a hands-on balsam
wreath making workshop. Lilian Jackman of Wilder Hill Gardens
and Sue Atherton of The Atherton Farm will share techniques
that can be applied to making wreaths out of balsam, dried herbs
and flowers, and fresh flowers. This is a skill that can help
farmers extend their season and expand their farm offerings,
and participants are invited to stay for lunch and social time
with other women in agriculture.
Women who farm, are interested in agriculture, and others who
support them are welcome to attend. The fee for the workshop
is $10, which includes materials and lunch. Please remember
to bring clippers and gloves. To RSVP for the event, contact
Claire Morenon
at (413) 665-7100 by Wednesday, December 10th.
NEW!
Workplace CSA Manual
Since the launch of CISA's Workplace CSA program in 2005,
we have worked with seven workplaces and nine farms to
start up off-farm CSA distributions. This manual is designed
to impart some of the key lessons we've learned over the
years and to help other non-profits, farmers, and workplaces
replicate the project. To request a hard copy of the manual,
or if you have any questions, contact Claire at claire@buylocalfood.com
or 665-7100, ext 16.
Community
Supported Agriculture for the Workplace: A Guide for Developing
Workplace Community Supported Agriculture Distributions
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Wholesale
Readiness Tip Sheets
Selling
directly to restaurants, retailers and institutions can
be a great way to expand your business and develop a reliable
customer base. Based on a workshop series CISA organized
in winter 08, these tipsheets are designed to help farmers
respond to the unique challenges in reaching out to and
maintaining relationships with direct wholesale purchasers.
Keys
to a Successful Relationship
Pricing and Invoicing
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Online
Marketing Tip Sheets
Looking to create
or improve your online marketing? Download one of these
four tip sheets for pointers and guidance. They're full
of useful tips and real-life experiences from local farmers.
Looking for more help? Local Hero members can call Program
Director Kelly Coleman for one-on-one consultation at
413-665-7100.
Creating
a farm Web site
Online
Stores
Blogs
Email
Newsletters
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Tip
Sheets for Farm Businesses:
Marketing to Enhance Farm Viability
CISA's series of marketing tip sheets, "Marketing
to Enhance Farm Viability," provides valuable information
on a variety of topics for growers and agricultural businesses.
The tip sheets include information from our work with
Local Hero members and the expertise of experienced farmers,
including several active in the Women in Agriculture Network.
New tip sheets will be added over time; to suggest a topic,
email Program Director Kelly
Coleman. Tip sheets can be downloaded here:
Tip
Sheets in Color
Customer
Service
Developing a Marketing
Plan for Your Farm
Merchandising
Using Paid Advertising
as Part of a Marketing Plan
Working with
the Media: Public Relations and Publicity
Workshops and Classes
as a Marketing Strategy
Tip
Sheets in Black & White
Customer
Service
Developing a Marketing
Plan for Your Farm
Merchandising
Using Paid Advertising
as Part of a Marketing Plan
Working with
the Media: Public Relations and Publicity
Workshops and Classes
as a Marketing Strategy |
Technical
Assistance for Local Hero members
CISA
offers technical assistance to farmers as well as the general
public. We focus on marketing and business management as risk
management tools. Technical assistance is provided through special
programs, workshops, one-on-one training sessions, farm visits,
and referrals. We’ve created and hosted workshops on a
wide range of topics from farm transfer to agritourism; farm
stand merchandising and display to writing press releases. Select
from the links below to learn more about CISA's technical assistance
activities.
Women in Agriculture
Agritourism
Agricultural
Commissions
Consulting Services
Read how USDA income insurance
can help small diversified farmers survive disasters, crop failures,
marketing problems and more. Click
here.
Thank
you to FarmAid
for its generous support of our
technical assistance programs.
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